Here at Moz we gathered our wits (it didn't take very long) and created a new quiz to test our SEO knowledge. Explore how Moz drives ROI with a proven track record of success. If you already use Google Analytics all you need to do is click Admin > Create property to set up your brand new GA4 property. The first ever Whiteboard Friday was posted on the “SEOmoz” blog on March 29th, 2007 (by co-originator Scott Willoughby). MozBar: The essential SEO toolbar. Click on it to open a high-resolution image in a new tab! Try Moz Pro free for 30 days! Video transcription. How to do it. They really can. "The wonderful world of AI is changing rapidly. Then, I'm going to get into the product. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is the founder and CEO, Will Critchlow. Since its humble beginnings in 2004, this is where SEO happens. New Releases Get the scoop on the latest and greatest from Moz. Once your research is complete, each data point, insight, and potential narrative can become a valuable content asset. Linking is common practice on the web - expected and respected by users of all kinds. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. Matter. With the widespread. Hit “Save Profile. All kidding aside, the idea of searcher task accomplishment is a. . Editor’s note: Tom Capper is now an independent SEO. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm. Step 4: Now it’s time for the keyword map - the most important part of your SEO strategy. Techniques that once worked are now penalized. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or. GA4, you can tell from their reporting, is really trying to shift everyone's reporting from sessions to users. Whiteboards have come a long way in recent years. That's kind of confusing. ”. Moz uses 4 lights with giant softboxes to get flat and even lighting that reduces shadows and harsh glare on the. Today I'll be talking to you about the next search intent. I installed five browser extensions and a bookmarklet on my Googlebot browser. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Moz Pro. This is a powerful thing. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. Syndicating Content. Whiteboard Friday. This will bring up a box asking you to give Yoast SEO access to your Search Console account. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. In this Whiteboard Friday, Google penalty and unnatural link expert Marie Haynes shares something a little different: how to earn links that DO comply with Google's guidelines and that can make a real impact for your site. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand. Welcome back to another edition of Whiteboard Friday. The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. Moz was the first & remains the most trusted SEO company. So basically, indexing content is not that hard in Google. See which Moz SEO solution best meets your business. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. It's someone else's network. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. Then, we were able to get right to work on duplicates!Video Transcription. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. We've included some of our favorite episodes here, and find. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. 3. These journey maps can help to unite all of the different parts of the organization. The Moz Blog. Hello! A link on-topic usually more valuable than an off-topic link. Best. In my opinion, these concerns are largely unfounded. But guest posting and guest blogging can. Click on “Get Google Authorization Code. Moz was the first & remains the most trusted SEO company. Configure Enhanced Measurements. However, many of our client's needs don't seem to be. Welcome to another edition of Whiteboard Friday. com). Branding | Whiteboard Friday. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a. From there, click on the blue Link button. If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. Google measures these kinds of things. Most of the time that is, except when I have to Google it, which is probably every second week. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the. It's also a review type of content. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. Use your final remarketing ad to sweeten the pot and ask for the hard sell. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Today I'm going to talk a little bit about the SEO slog. Miro Lite is a free-to-use, easy-to-share online whiteboard. The Authoritative Content Funnel — Whiteboard Friday. This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. 2. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Us! By: Amin Forout. Commonly in SEO, when we think about on-page optimizations, we're typically thinking about core places to include the keywords, such as the title, the H1, the URL within the content. External participants, including. This week I want to get a little down in the gritty details. In a Teams channel or chat, you can add a whiteboard by selecting the + button at the top of the screen, and then searching for Whiteboard. There's one mention in the Research Tools section. I want to make sure I am doing all the right things in the right order, that I have got everything set up, and my website is not yet ranking. org. The Mozzers set up their equipment, and then it’s blastoff! They film their video in one or two takes, keeping it fun and conversational. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. Google’s local algorithm demands different tactics for link building. Compare SEO Products See which Moz SEO solution best meets your business needs. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Ensure a Flawless GA4 Setup and. Video Transcription. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for Learning Inbound MarketingIn this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Here is what you will add to your . And once you have those, start to run them through this engine and give your content new life. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. Hey, everybody. Hey, Moz fans. 4) Optimize for the medium. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc. STAT SERP tracking and analytics for enterprise SEO experts. Browse MOZ's product catalog and select the items you want to include in the gift box. Moz Local. You can start talking about the benefits of your product, start showing testimonials from people. This is Will Critchlow, founder and CEO. I'm Chris Long with Go Fish Digital, and today we're going to talk about advanced on-page optimizations. 8 Activated is a fully customizable window that fixes the use of a kit to solve and restore every type of problem that gets there. The Inbound Links tab will display all of the pages that link to your competitor’s website. The next step in conversion rate optimization is to know your audience. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at. 15 SEO Best Practices for Structuring URLs. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. wikipedia. It’s like a foetal version of the beast it would grow to become. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. Know your audience. STAT SERP tracking and analytics for enterprise SEO experts. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. The quiz contains 50 questions and takes. In today's Whiteboard Friday, Moz. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. It also gives your ideas room to grow with an infinite canvas designed for pen, touch, and keyboard. There are those 10% of queries we can get some of our branded search queries through there. 10am. Azeem is an award winning digital marketer, international conference speaker, and host of podcast Azeem Digital Asks. You can see the "Resources" section on the left side menu. We don't need to create heaps of pages to target long-tail keywords. Those include: Web analytics - Google Analytics is free and very, very popular. For emulating Googlebot (the links are the same whether you use Chrome or Canary): User-Agent Switcher. Click on the whiteboard image above to open a high resolution version in a new tab! NOTE: In December 2022 Google updated E-A-T to include an additional E for Experience. Learn all about how SEOs and content writers. The Basics of Local SEO. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? Whiteboard Friday | Content Marketing. You use that subdomain to segment the language and country targeting. For some tasks though, a free tool often gets the job done. Click on the whiteboard image above to. That's going to be the one that goes exactly matched in the title and the headline and the URL. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of. This gets tough. Know your audience. You use that subdomain to segment the language and country targeting. Click on the whiteboard image above to open a high-resolution version in a new tab!Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. So in this case, 6,500 is our search volume. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. The first one is basically looking for links that come from your own name, your brand name, your domain name potentially, and the names of the founders or people who run your company. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. Click on it to open a high resolution image in a new tab! Video transcription. In today's Whiteboard Friday, Rand discusses why building out a research-based roadmap before you start building out tactics like SEO, content, and social will help boost your success!. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. D. Now - Moz. 1. Welcome to another edition of Whiteboard Friday. You build so you never search for another app to solve any problem. e. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The ROI of SEO. In fact, I think a natural link profile only has a small subset of its links coming with anchor text rich keywords. For reference, here's a still of this week's whiteboard. I'm Cyrus Shepard. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Create exit portals where users will drop off. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. Welcome to another edition of Whiteboard Friday. What you'll learn: Understand basics of SEO. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. That is a very rough rule. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Pick a time period that makes sense for how often you're going into the container. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. So in this case, 6,500 is our search volume. 10 years ago. This week we're going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016. Moz Links API Power your SEO with our index of over 44 trillion links. This week we're going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly. This used to be easier than it is today, thanks to keyword not provided. This can easily be fixed in your . 1. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. ”. g. understanding the big-picture search trends to making sure your SEO goals jive. Click on the whiteboard image above to open a high resolution version in a new tab!Second, we discuss the set-up they use at Moz to create Whiteboard Fridays. Pete, your friendly neighborhood marketing scientist here at Moz, and I. They did recently announce it. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Step 3: Navigate to the "Inbound Links" tab. Moz offers. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. Total SOV = 127. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Yes, content creation is a lot of work. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved SEO Expert Quiz. The next way you can use ChatGPT to enhance your SEO is getting feedback on content. Moz 158,434 followers 2y Report this post Internal links can be extremely powerful, but many SEOs don’t know how to leverage them. It's really easy to do in Keyword Explorer at Moz. From there, look in the Property column and click on the Search Console Links option, found under the Product Links section. For example, let's says I have 50 guitars to give away. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. . The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of those features is Audiences, which many people may only be using for their ads. This is super important. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. Using a Vibe Interactive Whiteboard for Effective Brainstorming. Second thing, engagement rate is a new metric in GA4. A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. When creating this map, we cluster keywords (put related keywords into groups), so we know exactly what pages to create in terms of landing pages, blog articles, services pages, or collections and products. In this Whiteboard Friday, Rand covers the tactics that will help your content. Through there, you can use a tool like Moz Local or Yext for that. Optimize for page speed. And I'm not going to get too much in deep in this particular case because I already did a Whiteboard Friday some months ago about this particular topic. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. Office. You start to see the same brand, the same name, the same person again and again. Google's "Freshness" Update. Raise your local SEO visibility with complete local SEO management. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. This is the on-page SEO portion. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. … Howdy, Moz fans. So part one was about how to discover those featured snippet opportunities , part two was about how to target those , and this final one is how to properly monitor and measure the effectiveness of your targeting. We are talking about 21 smart Google SEO tips for 2021. Eiminate shadows Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. Whiteboard Friday | SEO Reporting. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. Join and build community. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $ (BIN)/gmp-fake. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. That means, then, you. Then the third one is you can explore keyword sets. Click on the whiteboard image above. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. Move beyond campaigns. The marketing industry seems to have a love-hate relationship with infographics. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. Important information architecture best practices. Categories: Analytics and Reporting Tools. The first one is best of keyword. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess. Just add _gaq. Kavi outlines a four-step process for building resource and content libraries. org). Moz API Power your SEO with our index of over 44 trillion links. On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. Now you're trying to have me set up a Moz Analytics account. New Releases Get the scoop on the latest and greatest from Moz. 1. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. So AI. And whilst ChatGPT is an OpenAI product, GPTs themselves are just a type of large language model that are now out there in the world for anyone to use and there are lots of companies already building things on their GPTs. This week I have a special request from one of our users to talk about an SEO checklist for new sites that aren't ranking yet. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. This week, we're talking about advanced on-page optimization. In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. We've included some of our favorite episodes here, and find. Moz | 158,275 followers on LinkedIn. 76. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm here to talk to you about how to deliver better presentations to executive stakeholders. When Rand Fishkin, former Wizard of Moz and Grand Poobah of the digital world, asked if I was interested in filming the first ever data visualization / storytelling Whiteboard Friday, I casually said I’d have to check my schedule, and- um, no. 13:19. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. But for marketers, TikTok's greatest asset lies in its algorithm. You're going to want to do a crawl. So last year, in December of 2022, Google had announced that they did a link. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Step 2: ??? Step 3: Massive flood of traffic. Brand fatigue happens when there are too many messages, just too many raw messages on a medium. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So, again, return to looking at those metrics. Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. I wanted to share something with you that has been really powerful for the businesses we've been working with in the last year or so about building community. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. Moz Local Raise your local SEO visibility with complete local SEO management. Click on the whiteboard image above to open a high resolution version in a new tab! Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. We've included some of our favorite episodes here, and find. The overall ease-of-use of Moz Local is the main selling point for me. Whiteboard Friday. Here's a quick run down on how I set up my whiteboard and homework boards in class every day. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. Moz Links API Power your SEO with our index of over 44 trillion links. It's not a high bar, a high barrier to entry to say you need good, unique content. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. They sent out a bunch of penalties to, well, a noticeably large number of. Consistency is key in the classroom. 4. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an. Hi. " Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. The tricky part was referencing it for MOZ_GMP_PATH so tests could use it, since we need an absolute filesystem path. Maybe you're starting a. You go in and you take a look at every single tag, every single trigger, and every single variable. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. The Beginner's Guide to Content Marketing : If you’re brand new to. When people search for our brands, they're often looking for something. So let's get started here. To that end, in today's Whiteboard. Crawl the test site. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. The mission of our lighting setup is threefold: 1. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. It can also help people who are responsible for delivering the rest of the customer experience. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. For reference, here's a still of this week's whiteboard. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. 5. And whilst ChatGPT is an OpenAI product, GPTs themselves are just a type of large language model that are now out there in the world for anyone to use and there are lots of companies already building things on their GPTs. Option B, of course, being subdomains. ) Set up or import conversions. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges. But you could also use something like Piwik, or if you're bigger, Omniture. Surrounding text content. 1. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. So Markdown really lets you take your skills as a writer, focus on those skills, write really well, and convert it to equally good HTML. Needless to say, I managed to pencil it in my schedule after regaining consciousness. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. Visual Search Optimization — Whiteboard Friday. To do SEO you really only need 3 things to get started: a website, your brain, and data. Click on the whiteboard image above to open a high resolution version in a new tab! In the Whiteboard Friday video, Danny points out a common canonicalization issue of having both your non-and URLs active. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. I'm Tom Anthony, head of the R&D Department here at Distilled. How SEOs and UX Designers Can Work Better Together — Whiteboard Friday. Contrary to popular opinion, high ranking pages aren't always the best targets for link building. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Where do you host your content? Is it on your own site, or on. )It gets pretty fun I have to be honest. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome to Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. Now, this is an awesome tactic to use for link building. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz was the first & remains the most trusted SEO company. Moz Local Raise your local SEO visibility with complete local SEO management. First, go to Google Adwords.